Discover how Seth Godin's insights at Google HQ redefine digital marketing through storytelling, branding, and authentic audience connection to grow your agency.

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From an upside-down museum to crime exhibits, software and mall repurposes—how one lawyer used his firm to fund repeatable, scalable side hustles. Test small, learn fast, scale hard.

*Get the side hustle ideas database:* https://clickhubspot.com/rbm

Episode 774: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk to America’s richest lawyer John Morgan ( https://x.com/JohnMorganESQ ) about his fly-wheel side hustles. 
—
Show Notes:
(0:00) Intro
(2:08) Wonderworks
(7:00) Alcatraz East ($5M/yr)
(13:00) John's earliest hustles
(17:11) Morgan & Morgan
(29:48) The John Morgan School of Branding
(33:30) Downtown Flavortown
(37:55) WWGD - What would Google do
(47:30) What John would chase today
(48:58) The winning formula
(52:05) Santa's Chocolate Factory
(56:11) Malls
(1:01:36) Bullets before bombs
(1:02:13) “fish first, fish fast”

—
Links:
• WonderWorks - https://www.wonderworksonline.com/ 
• Alcatraz East - https://www.alcatrazeast.com/ 
• Morgan and Morgan - https://www.forthepeople.com/ 
• Litify - https://www.litify.com/ 
• Practice Made Perfect - https://www.pmpmg.com/ 
• Mass Torts Made Perfect - https://mtmp.com/ 


—
Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com 
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

—
Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

Billionaire Lawyer spills his side hustles (pick one)

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